Our first picture book app The Gift is designed to engage with children in many different ways, from music and movement to words and pictures, using the full range of the iPad and iPhone’s capabilities.

However, we feel it’s crucial that the interactivity we include in our iStories moves the narrative along in a meaningful manner.

An app is a unique platform in that it allows publishers to create a product that involves not only traditional reading and visual literacy, but also a physical and aural literacy too. In this way, apps have the potential to not only talk to a child’s imagination but also directly to their senses.